Today's Luncheon

Today I went to a luncheon sponsored by NAWBO. The speaker was Angie Swartz of Square Martini Marketing. It was a fantastic talk and I'm really glad that I went. However, now I think I'm WAY behind this social media stuff...

Angie had a lot of really great things to say. First she asked the group who was using Linkedin and almost every hand (about 80 people) went up. Then she asked who was using Facebook and a lot less hands were seen. The reason, the group explained to her, was that we felt that facebook is for kids, and Linkedin is for business.

Angie is a big believer in Facebook, and she explained the demographics, i.e. the fastest growing group on Facebook is women aged 55. We thought that was because they were signing up to talk to their grandchildren. She explained that if we wanted to sell services and products to those women we should sign up for the service.

I'll think about it, but my target audience is C level executives so I think I'll stick to Linkedin...

Anyway, she also talked about Twitter, which is basically a micro-blog site where you can only type 140 characters. She said it was the fastest growing social media that there is and if we got on board now we would still be considered "first movers".

For more information about social media go to her site at: www.squaremartinimedia.com

I feel so behind, because I only just started this blog! So now I have to start a Twitter account and learn to "Tweet" people. I have to get "Google Alerts" so if some of my clients get all in a twitter about something I've done (like Amazon did with the gay and lesbian community over the Easter holiday) I can respond quickly. Amazon did not respond quickly and on Easter they were getting 50 tweets per minute about Amazon's lack of tolerance toward the gay community.

I'm exhausted just thinking about it!

What do you think?